Cost
- Mega
- High ad rates → a heavy marketing budget
- Micro
- Reasonable rates → several campaigns at once
INDIE GAME BOOST · LIVE ADStream schedules,
Stream schedules,
now a marketing channel
Work with Korean micro streamers who use Supernova every day — from on-stream ads to game key sales, all in one place.
A free tool streamers use every day = ad space that already exists
INDIE GAME BOOST
Streamers play your game live, and we turn the buzz into key sales on the Supernova store.
- 3 streams guaranteed · shortfall refunded
- From about $190 (₩260,000, excl. tax)
LIVE AD
Video and image ads shown right on streamers’ broadcasts.
- Measured by real concurrent viewers · under 15 s doesn’t count
- From ~$2.15 per 1,000 impressions (₩2,912, excl. tax)
Why micro streamersNot one mega influencer —
Not one mega influencer —
100 micro streamers
Nine in ten Korean solo media creators are micro streamers. Streams with close-knit audiences don’t give you wide but shallow reach — they reach viewers who share an interest, deeply, and turn into purchases.
Not an influencer you look up to, but someone you can always talk to, like a friendly neighbor. These streams build a much stronger bond than traditional influencers do.
Source: Korea National Tax Service, income filings of solo media creators for 2023 (released in a parliamentary audit; reported by the Kyunghyang Shinmun, Jan 30, 2025)
Reach
- Mega
- Wide but shallow reach to a general audience
- Micro
- Targeted reach to viewers with specific interests
Relationship
- Mega
- One-way communication → lower engagement
- Micro
- Close fan communities → higher purchase conversion
Pilot caseSteam wishlists
3
11x+
Nine streamers, one week, wishlists from 3 to 35
Nine Korean streamers played the game. With no other ads or promotion, its Steam wishlists grew from 3 to 35 in about a week (11x+).
- Streamers
- 9
- Duration
- About 1 week
- Other ads or promotion
- None
A studio proposed a promotion that handed out demo Steam keys to Supernova streamers, and our CEO personally picked the streamers and reached out to them.
Both the streamers and the studio loved it, and another studio that saw the results asked to work with us formally. That’s how INDIE GAME BOOST began.
Two ways to work with streamers
Launch pricing through Dec 31, 2026 · all prices excl. tax
INDIE GAME BOOST
INDIE GAME BOOST
Streamers play your game, and we turn the buzz into game key sales on the Supernova store.
- Guaranteed streams — LITE 3 · PRO 6, shortfall refunded
- LITE ~$190 (₩260,000) · PRO ~$290 (₩390,000), excl. tax
- Keys sold without a referral pay the studio 70%; keys sold through a streamer’s referral pay that streamer 30%
Best for · Indie and small studios (in Korea, Japan and beyond)
More about INDIE GAME BOOSTLIVE AD
On-stream ads
Video and image ads shown right on streamers’ broadcasts, measured by real viewer counts.
- Three products: VIDEO · AUTO · IMAGE
- From ~$2.15 (₩2,912) per 1,000 impressions (12% agency fee included, excl. tax)
- Views under 15 seconds don’t count · your link is posted in chat automatically
Best for · Small studios and brands
More about LIVE ADHOW IT WORKS
From application to key sales, in 4 steps
- 01
Apply
Send us your game details and Steam page through the form.
- 02
Review & match
We pick Korean streamers who fit your game and send them keys.
- 03
Live streams
Streamers play your game live. LITE guarantees 3 streams, PRO guarantees 6.
- 04
Key sales
Viewers buy keys on Supernova, and referring streamers get a share.
LAUNCH OFFERLaunch Partner Program (first 5 studios)
First 5 studios: 50% OFF
on your first campaign — plus 50% off for one studio you refer.
Studios willing to be featured as a case study get 50% off their first campaign. One studio referred by a partner gets 50% off too.
Apply as a launch partner- Applies to
- INDIE GAME BOOST or LIVE AD (LIVE AD discount capped at ₩195,000 / ~$145)
- Referral
- Each partner gets one referral code. The one studio that applies with it also gets 50% off its first campaign (one studio per code).
- Conditions
- ① Consent to publish your game name, campaign results and a comment as a case study ② Share your Steam wishlist numbers before and after the campaign ③ Take part in a short survey or interview (studios applying with a referral code follow the same conditions)
- Review
- Subject to review. Campaigns are scheduled in order of application.
- Valid until
- Referral codes are valid through Dec 31, 2026.
Published case studies will be labeled as launch partner cases.
Supernova
A tool streamers use every day — so the ad space already exists
Supernova is a stream-schedule and fan-community platform for Korean streamers. Because it’s a free tool they use every day, the space for ads and promotion is already there — no need to recruit streamers separately.
Most streamers are active on CHZZK (by NAVER) and SOOP (formerly AfreecaTV), Korea’s leading streaming platforms.
- streamers
- ~
- monthly visitors
- +
- iOS · Android
- Web + App
Free services streamers use every day
- Streamer pageA self-designed branding space and fan community
- Weekly stream scheduleMade in a few clicks, no design tools needed
- Mobile alertsBreaks and time changes reach fans right away
- Stream discoveryCategories and hashtags bring in new viewers
- Post-itsLimited posts that stay up for 24 hours
- Song request playlistShows requests and the queue on stream
Milestones
- 2026.01Supernova launched
- 2026.03Over 1,000 stream schedules registered
- 2026.04Over 500 members
- 2026.06Moved into the Gyeongbuk Youth Startup Center · Android and iOS apps launched
- 2026.08Over 8,000 monthly visitors (Cloudflare)
Company
- Name
- TEAM SUPERNOVA
- CEO
- Mingwan Kim
- Address
- 302, 27 Sampung-ro, Gyeongsan-si, Gyeongsangbuk-do, Korea
- Business registration no.
- 219-23-02708
- Support
- Selected for Gyeongbuk's startup support program
FAQ
From the stream guarantee and key-sale payouts to applying from outside Korea — the questions we hear most.
See all questionsA live stream in which the streamer actually plays your game. We confirm each one with its VOD link.
Just bring your game keys.
Supernova handles the rest.
Launch pricing runs through Dec 31, 2026. Send an application and we’ll review it and reply by email — or ask us anything on our official LINE.